Aire Valley Psychology are committed to protecting and respecting
your privacy.
This policy sets out the basis on which any personal data we collect
from you, or that you provide to us, will be processed by us. Please
read the following carefully to understand our views and practices
regarding your personal data and how we will treat it. By visiting you acknowledge the practices
described in this policy.
Who we are (the identity of the “Data Controller”) and our
contact details

For the purpose of the Data Protection Act 1998 (the “Act”) and the
General Data Protection Regulation (“GDPR”), the data controllers
are your therapist, either Dr Samantha Masley or Dr Romy
Our Data Protection Officer for the purpose of the GDPR is Joseph
Masley, who can be contacted via
How and why we use your information (the purpose of the
personal data processing)

We use information held about you in the following ways:
• Information you give to us. We will use this information:
 to provide you with psychological therapy or assist in your
treatment, i.e. for legitimate business use and lawful basis
(special condition H – health provision).
 We will only contact you by electronic means (e-mail or SMS)
with information about the site if you have consented to this.
 to notify you about changes to appointments etc
• Information we receive from other sources. This may be
from GPs, solicitors, other health specialists or other
professionals involved in your care or litigation. We will
combine this information with information you give to us and
information we collect about you with your consent. We will
use this information and the combined information for the
purposes set out above.
We will process your “sensitive personal data” (that is, information
you supply about your health and wellbeing within therapy
sessions) to assist your treatment only. Case notes will be
collect and stored for 7 years, after this time they will be
destroyed. This information can be accessed by you at any
Automatic decision taking and profiling
We do not undertake automatic decision taking or profiling.
What personal data we obtain (“categories of personal data”)
We will collect and process the following data about you:
Information you give us. This is information about you that
you give us by filling in forms or by corresponding with us by
phone, e-mail or within therapy. The information you give us
may include your name, address, date of birth, e-mail address
and phone number, GP details, and bank details.
• Information we receive from other sources. This is
information we receive about you from others such as GPs,
Insurance providers, Solicitors. We may be working closely
with third parties (including GPs, solicitors and insurers) and
may need to share personal and sensitive information with
them if appropriate, with consent. Your therapist will discuss
this with you.
Disclosure of your information
Your Therapist will disclose information to other health
professionals or the Police if we feel you are in danger or someone
else is in danger. This is our duty of care to you.
Retention periods
We will keep information about you for 7 years. After that time, it
will be destroyed.
Security, where we store your personal data
All information you provide to us is stored on our electronic devices
(laptops, tablets, mobile phones) which are password protected and
encrypted. We also use cloud based storage and ensure this
storage complies with GDPR. Paper notes will be locked away after
your session and digital information will require two factor
authentication to access. When we need to transmit information
electronically (via an email) we will attempt to anonymise it, encrypt
it or password protect it.
Unfortunately, the transmission of information via the internet is not
completely secure. Although we will do our best to protect your
personal data, we cannot guarantee the security of your data. Once
we have received your information, we will use strict procedures
and security features to try to prevent unauthorised access.
Your rights
You can access information we hold about you, and control aspects
of how your information is used.
Your right to access information we hold about you
The Act gives you the right to access information held about you.
Your right of access can be exercised in accordance with the Act. If
you would like to access the information we have about you, please
speak to your therapist about this, and we will provide this within
one month.
Your right to control marketing and other communications
We will not use any of your information for marketing purposes.
Changes to our privacy policy
Any changes we make to our privacy policy in the future will be
posted on this page and, where appropriate, notified to you by e-
mail. Please check back frequently to see any updates or changes
to our privacy policy.
Contact us, and if you have concerns about how your
information is used.

Questions, comments and requests regarding this privacy policy are
welcomed and should be addressed to
We would encourage you to contact us in the first instance, but if
you are unhappy about how we use your information, you can also
contact the Information Commissioner – see